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The ways companies are investing in philanthropic programs is changing, however. According to editor Nicholas King of the Corporate Philanthropy Report, "The future of corporate philanthropy and corporate social responsibility in general is likely to look much different than it does today, and the main difference will be a shift away from traditional cash giving and toward addressing social challenges through business."
A great example of a corporate nonprofit partnership Nike Vapormax Nikelab is TD Ameritrade. The company has been involved with Habitat for Humanity for four years and has helped put five families Nike Sweater Mens Grey
Donna: Corporate giving programs are both good for the community and good for the business. In Utah we have several major corporate giving programs including 1 800 Contacts, NuSkin, Questar, Kennecott Copper, Associated Food Stores, Zions Bank, Nike Sweater Purple
in affordable houses. In addition to assisting Habitat financially, the company's employees have essentially built the houses from the ground up.
More companies are now encouraging skilled employees to volunteer time and services. Some have opened their facilities for charity groups to use. In the case of Questar, they are actively seeking opportunities to address social challenges in the communities where they do business. I, for one, applaud the change as a step in the right direction. Anyone can throw money at a problem, but it is much more beneficial when leaders use their resources to find solutions.
Val: I have served for a number of years on the Board of Directors for the Utah County affiliate of Habitat for Humanity. It is exciting to see several Utah companies catch the vision of how to make a difference in the community by providing assistance both financial and manpower to help Habitat achieve its mission of providing affordable housing.
many of the other businesses, they also support projects in local schools and other volunteer opportunities. Giving back is ingrained in their corporate culture and includes more than passing an envelope. It is also good customer service.
The benefit to the company is that its employees gain the immense satisfaction of making a positive difference in the community. At the same time, building a house is a great team building activity for the employees.
Smart businesses understand that a good quality of life in the community in which they are located is critical to their ability to recruit and retain employees. Everyone benefits especially businesses from community service.
Wells Fargo and Huntsman International, to name just a few.
United Way's "Day of Caring" and Provo City's Welcome Home Day are examples of ways businesses are encouraged to get involved in their communities. How does a community benefit from corporate participation in such events, and is it just neighborly kindness or good business?
As an example of some of these changes, let's look at Questar. The company encourages employees to participate annually in United Way's "Day of Caring", even compensating their time. Like Nike Hoodie Camouflage
Charity events help business and community
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